The Rayware Group closely monitors product development within the housewares market, which means we can respond quickly to emerging market trends and keep ahead in a busy and rapidly growing business.

We have a dedicated purchasing and design team, which work closely together developing products and packaging on a daily basis. The team consists of five brand managers who specialise in different product areas, backed up with the support of four purchasing managers. Each brand manager also receives additional support from external design agencies, who both work on new product development and on new concepts or promotions.

The result? We have a constant flow of new products; each season alone we launch over 350 new lines and ranges.